Christmas FM Ireland Survey 2017

Almost half of all Irish people purchase locally when shopping for Christmas according to Christmas FM survey

  • 18% of us are very organised and pick up Christmas gifts throughout the year!
  • 30% of us will spend between €250 and €500 on our Christmas gifts
  • Barbie and Action Man bring back the happiest memories and take the top spot as our favourite toy ever received at Christmas

A survey conducted by Christmas FM this year, has revealed that we are a considerate nation who like to support their own, with almost one in every two (46.6%) conducting all of their Christmas shopping locally.

A further 47.8% of people complete their Christmas wish-list with a mixture of online shopping and picking things up from local shop owners. 2% of us admit to travelling around the country for the best deals while 2.1% travel to the European Christmas markets and 1.5% of us complete our shopping in the US.

The majority of us try to avoid the Christmas rush and begin our Christmas shopping in November (51.4%), while a further 18% of us pick gifts up sporadically throughout the year. Only 1.4% of us work best under pressure and leave all the Christmas shopping until the 11th hour on Christmas Eve! One in three of us spend between €250 – €500 on our Christmas gifts for others (30.5%), while one in ten of us are lucky enough to spoil those around us by spending between €1,000 and €2,500 on gifts (8.8%).

Christmas food is a highlight for many of us during the festive season with 76.1% of us looking forward to the main event – Christmas dinner with all the works! Hot chocolate tops the polls as our favourite festive drink (43.5%) with chocolates from the sweet tin (48.5%) our favourite treat to splurge on. More than half of us look forward to putting on the Christmas spread for friends and family (53.4%) and then putting our feet up after to enjoy the rest of the day. A further 35% of us still pop round to Mum and Dad’s for the best meal of the year!

Barbie and Action Man (27%) bring back the happiest memories and take the top spot as our favourite toy ever received at Christmas. Rollerblades (20%) and Gameboys (17%) are also some of our all-time favourite gifts with Walkie-Talkies (9%), Tomagotchi’s (7%) and Mr. Freeze Slushy Maker (5%) also making the list.

Further interesting insights from the Christmas FM survey include:

  • Amy Huberman (46.4%) and Michael Fassbender (27.4%) are two famous faces we would be happy to have join us at the dinner table on Christmas day with Paul O’ Connell (25.7%) and Pippa O’ Conner (17.1%) also proving popular dinner guests
  • 58.3% of Irish people engage in charity work over the Christmas period, including attending fundraising events such as carol services
  • 49.3% of Irish people donate to Irish charities during the Christmas season with a further 27.8% donating to charities abroad
  • 42.8% of people feel Christmas begins when Christmas FM is back on air.
  • A further 17.4% feel Christmas begins when the Late Late Toy Show takes place
  • 53% of us feel the St. Stephen’s Day sales take away from Christmas and end the holiday season too soon
  • Almost 64% of us open our Christmas presents first thing on Christmas morning
  • 36% of us feel that Christmas has become too commercialised

This year, Christmas FM has been raising awareness and funds for the global charity Sightsavers, who aim to give the gift of sight this Christmas, saving over 5,000 people worldwide from a life of blindness, by providing sight-restoring operations. Since Sightsavers work began, public donations have provided more than 6.1 million cataract surgeries, restoring people’s sight and giving them the freedom to learn, earn and live independently. Just €36 can provide a sight-restoring operation for an adult, giving them back their sight and often allowing them to return to work and look after their family again.

Since 2008, Christmas FM has raised over €1.25 million for charities including ISPCC, Barnardos, Simon, Age Action, Aware and Make A Wish Ireland. Last year, Christmas FM exceeded all previous fundraising targets by raising over three-hundred thousand euro (€360,000) for their charity partner Focus Ireland and in-turn help 300 families out of homelessness.

Christmas FM is entirely funded through sponsorship and run each year by more than 100 volunteers who participate across the station, each devoting between 20 and 50 hours of their time.

This year, Christmas FM is once again generously sponsored by the premier FM sponsors Cadbury and Dunnes Stores. For the fifth year, Christmas FM will broadcast from the Ballsbridge Hotel, Dublin who has kindly given the studio space for free.